Home | FREE Articles | Featured Resource | Quick Starts | Contact

Infoproducts

One great way to start or build a business is by creating an infoproduct.

An information product is simply information that you create (write/tape/film) about something you know that you can give or sell to customers or potential clients.

Let's say that you have extensive knowledge about how to care for specialty plants in your region. Think others might benefit from your years of experience? You bet! Take all your favorite tips and tricks and turn them into a guide. Know how to raise chickens, find a needle in a haystack, or scuba dive in New Zealand? You could have yourself a infoproduct! Take a little time to "flush out" the idea and see if you have a winner.

Here's how:

Before production, do appropriate research in discussion groups and through surveys to see if there's a market for it, then put a price tag and a sales letter on that puppy and you could have yourself a nice little way to fund a hobby or finance a dream vacation.

If you have an existing business, you can also use infoproducts to educate your customers. If you own a jewelry store, for example, you could create an infoproduct to show what to look for in a diamond. If you're an accountant, you could produce a "business startup accounting checklist." By giving your customer valuable information for little or no cost, he'll be more inclined to trust your advice and buy your product or service.

I first saw this idea in an article about a used piano salesman who created a "How To Tell If Your Used Piano Is Worth The Money" pamphlet in which he revealed the dirty tricks some second hand dealers use to make a used piano sound like it's in better shape than it is. The pamphlet was distributed to students free of charge through piano teachers in the area, and brought in a huge response from parents not wanting to get ripped off on this major purchase.

It's a clever tactic you can modify to suit your own needs.

If you'd like to learn more about creating an infoproduct, I highly recommend "Make Your Knowledge Sell!" by Ken Evoy and Monique Harris.

Not only is this course a great bargain, it walks you step-by-step through creating an infoproduct so you'll have marketable material by the time you finish. See for yourself.

Sign up to receive The InfoProduct Masters course... It's an intensive 5-Day e-mail course on creating, producing and online-selling your very own infoproduct. Just send a blank e-mail to mailto:timsnifty@sitesell.net

Want more ideas, resources,
and inspiration on a regular basis?
Subscribe to our FREE bi-weekly ezine,
The Bright Ideas Bulletin

First Name:
E-Mail: