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Newsletters Can Make You Rich!

What do you know that people will pay you to tell them? The hottest stock tips? The best places to fly fish? The dirty little secrets of history's most famous?

Information is one of the best selling products around, and has been for hundreds of years. If you know a lot about a specific subject, you can turn your knowledge into cash by creating a newsletter.

Newsletters come in all shapes and sizes both on and off the Net. They range from being published daily to twice a year, and can be free or cost thousands of dollars. It has nothing to do with the paper they're written on; it's all about the value of the content. The more you narrow your topic and define your audience, the lesser the competition and the higher the price.

I've seen fee-based newsletters on topics like:

  • Resources for Church Secretaries

  • Locations of Fairs

  • How to Market Your Chiropractor Business

  • Strategies to Improve Your Baseball Skills

  • Housesitting Jobs Around the World

  • Pickup Lines

Now you don't have to be an author to make a lot of money with newsletters. You just have to know your topic really well, and have an ability to put it in print. Then you have to market the heck out of it.

  • One guy I read about created a daily trivia newsletter that he distributes by email that costs subscribers $3 a year. Now $3 a year may not seem like a lot of money...until you consider that he has 250,000 subscribers. Yep, a cool $750,000 a year. He sits down a couple days a month, types out his trivia blurbs, and has his list server deliver them on specified dates. He spends the rest of the time marketing, playing golf, goofing off, and oh yeah, spending money.

  • Marketing guru Bill Myers (www.bmyers.com) has a newsletter to which he accepts a limited number of subscribers and for which he charges $5,000 a year. Nervy? You bet. But Bill knows his stuff. Most of his subscriber spots fill up quickly.

  • In Make Your Knowledge Sell! (www.niftybusinessideas.com/myks), Monique Harris talks about a woman whose $97 a year newsletter has a faithful following...to the tune of 100,000 subscribers. Let's do the math together: $97 x 100,000 = $9.7 million. Not bad work, if you can get it.

So let me ask you again: what do you know that someone else might pay to learn?

That's what I asked myself after reading Make Your Knowledge Sell! (www.niftybusinessideas.com/myks) earlier this year. After a little (and I mean very little) digging, I followed my own advice and came up with something I love: Clothes.

This is what has been taking most of my time of late. You can read more about it at www.FashionForRealWomen.com.

Think about the kinds of things you enjoy or are good at. It doesn't have to be earth shattering or mind boggling...although it certainly could be. Again, the primary requirements: a topic you know well, and an ability to put it into print.

The sky's the limit, and the world is waiting to learn; all you need to do is tell them. Good luck!

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