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The "Write" Way to
Marketing Success
One of the fastest ways to build
your business is by letting others know you exist. You know, marketing.
No kidding, right? Yet sometimes we
avoid "spreading the word" because we aren't comfortable
with hard core selling.
Fortunately, there are all sort of
ways to market your business, whether online or off, that will enable
you to make easy sales without having to tackle prospects and take
their wallets. One of my favorites is by writing.
Now you don't have to be a writer
to write. If you can jot down simple instructions, this technique
will work for you.
Here's what you can do:
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If you have a new product, service,
change of ownership, etc., write and distribute a press release to
local media. Learn all about "how to" at http://www.netrageousresults.com/pr/
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To increase traffic and become a
recognized expert in your field, start a weekly or monthly column in
a local or specialty publication. Discuss industry tips, news,
upcoming events, etc. For plenty of writing resources, visit www.writebusiness.com.
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If you have a website or even just
a homepage, start an ezine with information about your business or
industry. Visit www.ezineuniversity.com
to learn more about starting an ezine.
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Don't want to write everything
yourself? Both Article Announce at www.web-source.net
and Articles For Reprint at www.writebusiness.com
offer a growing collection of free articles you can use in your newsletter.
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Want a cheap, effective way to
drive visitors to your site? Write articles that others can publish
in their ezines. To learn how to do this, visit Ezinemoney at www.niftybusinessideas.com/ezinemoney.htm.
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Have an expensive item to sell? Use
an information article to pre-sell prospects. Tell them what to look
for when buying such an item, the best time to buy, common rip-offs,
etc. "Simple Ways to Make More Money," shows you effective
ways to use this technique, www.niftybusinessideas.com.
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Finally, another great way to
increase traffic AND make money is by creating an infoproduct related
to your business. You can use it as a lead in to your business, or
sell it by itself to make money. Make Your Knowledge Sell! shows you
how, www.niftybusinessideas.com/myks.htm.
Marketing comes in all shapes and
sizes. If you prefer to "spread the word" from the comfort
of your desk, use "the power of the pen" to build your
business and make your sales soar! |
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